Access to B2B-related data is improving, making data-driven decisions and awareness across each organisation widespread. As this awareness drives upward towards CFOs, they are becoming more involved in business processes across the organisation and making practical decisions about the operational futures of their companies.
Download this report to discover how access to B2B-related data is driving awareness upward towards CFOs, and how they are becoming more involved in business processes across the organisation. Key talking points include:
• Improving leadership with data access
• Relationships with departments and their functions
• Driving competitive advantages through automation